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Where Is Your Web Site?

In April of 2007 there were 7.3 billion searches on the Internet. Some of those people were looking for what you do. How many found you. None? All of them? Even more importantly, what did they find is your company and web site positioned in all the places where Internet users look? Read below to find our more about putting your best foot forward in all the places where people look for you online.

Getting The Right Things Found

Look for your company name online. What do the search engines say about your company. What other sites rank. Where do the links for your site point?

The major search engines are setting the first impression of your company whether people enter your company name or the other terms that your web site may rank for. What users see on these pages will determine if they follow the links or move on to the next listing.

Building brand and setting the right expectations and user experience starts on the search engine results pages. Reviewing and optimizing these areas will have a dramatic effect on your web site's performance. For more details on the content and pages that are visible for your web site complete our Visibility Matrix Report.

Getting Found The Right Way

Internet users utilize the search engines for different reasons at different stages within the buying cycle. There are certain sections of real estate online that have tremendously high conversion rates.

However, your conversion rates can sky rocket when the user has also seen your brand earlier in their research process. Finding the most critical places for your business to be found to drive targeted highly qualified leads to your web site can be the difference between having a successful web site and having one that is a core component of your business growth.

Doing the research to learn what people need to know to flow through the buying cycle and to ultimately close is an educational and beneficial process for any business. Start by talking to your existing clients. They can give great insight as to what was most important to them.

To learn more about the critical real estate for your web site request FourthDimensionConcepts' Visibility Matrix.